Mindshapes // August 2013 – September 2013
In late Summer 2014 I spent a short time working freelance for Mindshapes on a UX refresh of their flagship app, My Story World.
My task was to improve the experience for first-time users and help them understand and navigate the app, find the free content more easily, and encourage conversion.
To this end I employed a host character who introduced the app via short but vivid intro movie, and then assisted the user in getting to grips with the interface via interactive tutorials.
It was a pleasure and a privilege to work with the Mindshapes team, who were incredibly talented and supremely focussed on delivering a quality product.